South Africa, July 16 -- The phase-out of the original Google and Boston Consulting Group (BCG) Digital Maturity Survey, once the go-to benchmarking tool, however, has left many marketing leaders wondering how they should be measuring their digital transformation efforts, defending their investments, and planning for future improvements.

For many years, Google's collaboration with BCG afforded the industry a rigorous framework for assessing digital maturity. Widely adopted by many local brands and structured around six key categories, the survey helped marketing and technology leaders understand where they stood, and how they could advance.

"The survey allowed brands to get a clear idea of their use of digital, mainly for marketing on G...