South Africa, Aug. 27 -- For consumers, these interactions are simply part of everyday life. But the more loyalty programmes we use, the more there is to remember. Do I have to open the app? Where is that missing card that I could've sworn I put back in my wallet? And where are my rewards? It's time loyalty catches up to the way we live the rest of our lives - connected, convenient and digital.

Your rewards should meet you where you are

We can already see this happening, with some of South Africa's biggest brands seamlessly integrating their loyalty programmes into their customers' lives. Checkers Xtra Savings follows customers from its stores into the Sixty60 environment, while eBucks allows shoppers to earn and spend rewards through o...