South Africa, Aug. 17 -- As Liqui Moly aims to bring its global sponsorship to life in South Africa, Levergy will manage the local sponsorship strategy and activation. Levergy will help the brand connect with rugby fans and consumers throughout the Rugby World Cup journey. The appointment showcases Levergy's expertise in sponsorship strategy and execution, as well as its track record of creating fan-driven campaigns that deliver clear commercial results for brands. The partnership will focus not only on visibility but also on developing strategies that connect brands with audiences through their passions.

Melicia Labuschagne, chief executive officer at Liqui Moly South Africa, noted that the agency's grasp of the brand and its goals stoo...