South Africa, Sept. 11 -- For many years businesses promised customers tailored experiences, whereas most of the personalisation approaches used remain relatively superficial: A first name in an email, an ad which is based on previous search and a product recommendation.

However, Checkers Sixty60 is particularly significant with the more interesting development where personalisation moves beyond communication and has begun to reshape the consumer experience itself.

Checkers Sixty60 stands out through its increasingly sophisticated application of machine learning, and its AI powered shopping assistant named Pixie.

This built in assistant creates custom grocery baskets per individual consumer and can predict the items they may need to re...