South Africa, June 25 -- This approach was at the heart of the recent 'Think you know your Klippies & Cola?' campaign, developed to support Heineken Beverages' limited-edition Klippies & Cola range, and run between July and August 2025.

The mobile-first experience was developed and managed by FoneWorx, Caxton Media's specialist engagement company, which partnered with Klipdrift to bring the campaign to life through gamification, competition management and mobile engagement technology.

The campaign invited consumers to put their product knowledge to the test by identifying six limited-edition Klippies & Cola cans from a selection of options. Participants could make use of optional clues and, on successful completion, were entered into a ...