South Africa, May 27 -- The change was announced at a glamorous black-white-and-gold themed event held earlier this month where leadership highlighted expansion, diversification, and future-focused innovation including AI integration across the group strategy going forward.

"The future starts now. We have entered a powerful new phase at Firzt, and we're really excited to be taking all our agents and clients along with us as we adapt and grow," chief executive officer, Denese Zaslansky told attendees.

This growth includes the opening of new branches in Centurion and on the West Rand, the enlargement of the group's presence in Sandton, the strengthening of its commercial property and rental teams, and the establishment of a comprehensive ...