South Africa, Oct. 23 -- The Effies are all about results, and this year's awards brought some great results for Joe Public.

The agency won its first-ever Gold Effie for the UberEats Own the Hours Others Abandoned campaign in the Delivery Services category. The same campaign also took Silver in Marketing Disruptors. Castle Milk Stout's The Revealing Pour won Silver in Media Innovation and Bronze in Small Budgets. Chicken Licken's Boneless Bits of Soul earned Silver, while Flying Fish's Out of Your Home and Takealot's Clicka Feela each won Bronze.

"Creative work is more effective than conventional work in theory, but theory alone is not enough," says Joe Public Group chief strategic officer, Laurent Marty. "The Effies give us the evidenc...