South Africa, Sept. 21 -- Hosted by Danette Breitenbach, the managing editor of Bizcommunity, the jury panel included:

The jury members gave examples of work that they loved and why. Trends that emerged from the discussion on the winning work included the rise of interactive and entertainment elements, story-based insights, cultural awareness, and local insights.

The jury members talk through some of the work in this regard, such as the The Kit Kat Heist and The Count - SickKids.

Watch the video to hear all the jury's insights.

Named for Frances Gerety, the copywriter who in 1948, coined the slogan "A diamond is forever".

See the winning work here.

Published by HT Digital Content Services with permission from Bizcommunity....