South Africa, June 22 -- South African history

Created as a Women's Day experience, the campaign featured a series of chairs representing different eras in South African history, each linked to a woman whose work helped shape the country's social, political and economic landscape. Drawing on the legacy of figures such as the women who marched to the Union Buildings in 1956, the installation used the symbolism of the seat to honour women who challenged exclusion and expanded opportunity for those who followed.

According to Zwelethu Nkosi, group head of marketing at Allan Gray, the campaign was also shaped by the legacy of the late Gill Gray, Allan Gray's wife and co-partner in their philanthropic work, whose influence informed the spirit...