South Africa, July 1 -- The acquisition is a part of the agency's international growth strategy to expand its shopper marketing strategy.

Activation and experience

As part of the acquisition, VF! will join IMA as part of the Activation and Experience vertical within The Smollan Group, enhancing the agency's end-to-end retail marketing function and broadening its ability to deliver impactful shopper experiences across global markets. The integration of VF!'s expertise will broaden IMA's offer across creative and strategic retail marketing, delivering solutions that drive measurable commercial impact.

The acquisition marks a key strategic investment for The Smollan Group, within its Activations and Experience vertical. VF!'s specialist t...