South Africa, March 31 -- The first episode will take a crucial look at how we build skills and grow talent when AI is part of the team.

With the digital marketing and advertising industry is entering one of the most significant shifts in its history, 2026 is the year to move beyond theory and start navigating it together, starting with this series.

Artificial automation to human augmentation

AI has moved from headline to infrastructure. It is no longer a trend to observe from a distance or dabble with at a surface level.

It is already embedded in the workflow, helping write briefs, generate content, analyse audiences, optimise media and predict behaviour. Intelligent systems now support tasks that once relied solely on human expertis...