South Africa, June 25 -- This is according to a new report Be Distinctive Everywhere. The Experience Edition., launched at the Canva Creative Cabana in Cannes on Wednesday, 24 June, that gives brand owners, marketers and creatives a clearer picture of how experience shapes brand equity and a practical framework for acting on it.

The report is a collaboration between global branding agency JKR and marketing data and analytics business Kantar, bringing together Kantar's Meaningfully Different Experiences (MDX) research and proprietary data, and JKR's expertise in delivering distinctive brands and experiences.

CX improvement leads to market share growth

The report found that brands that improve their customer experience and amplify it are...