How SuperSport is bringing the Fifa World Cup closer to fans across Africa
South Africa, June 4 -- For many fans across the continent, the tournament is about far more than what happens on the pitch. It is the build-up before kick-off, the post-match debates, the atmosphere at home and the feeling of watching alongside millions of other fans at the same time.
As anticipation builds ahead of the 2026 FIFA World Cup, SuperSport and MultiChoice Group, part of Canal+ Group - are focused on making the tournament easier for fans to access and enjoy, whether they are watching at home or on the move.
That excitement recently formed part of DStv's latest FIFA World Cup campaign featuring Idris Elba. In one of the campaign's standout moments, viewers across Africa saw regular programming unexpectedly interrupted by Elba...
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