South Africa, April 14 -- As we all know, online search doesn't work like it used to. Discovery is becoming increasingly local and context-aware, which means your marketing mix needs to be managed as a connected system.

If it isn't, you're going to lose visibility, trust, and demand market by market, without even seeing it happen.

Look, a lot of us wish we could go back to the early days of SEO, the golden era when the right keywords combined with a solid (and well-structured) backbone of content could bring in the clicks. But that's not realistic.

GEO is here to stay, and so is AI search. Marketers need to learn to accept and adapt to the new reality, or risk being left behind. Putting our heads in the sand isn't going to solve the ur...