South Africa, Oct. 12 -- Launched recently, the new brand promise builds on the insurer's Insure Your Unsure campaign, positioning Hollard as a partner that helps customers understand risk, make informed decisions and plan for the future.

The refreshed positioning is based on the idea that while uncertainty is inevitable, people and businesses can be better equipped to navigate it. Hollard says its role extends beyond providing insurance cover to helping customers understand the risks they face and make decisions with greater confidence.

A common desire to feel more certain

"We've never believed in catastrophising insurance because of the meaningful role it plays in driving societal impact," says Hazel Chimhandamba, chief marketing off...