South Africa, Oct. 14 -- The result was driven by awarded work across several brands in the portfolio, including Heineken(R) and Windhoek beer, JC Le Roux & Bernini and spanned live events and experiences, creative strategy, integrated campaigns, branded content and communications. Collectively, the campaigns demonstrated the breadth of creative capability across the business and contributed to Heineken Beverages securing one of the most significant honours awarded at the festival.

Andrea Quaye, marketing director, Heineken Beverages, said: "Being named Brand of the Year is a tremendous recognition of the people and partnerships behind the work. What is especially meaningful is that these campaigns were acknowledged not only for executio...