South Africa, June 26 -- While every other beer brand is trying to win over the 18-30-year-olds, Hansa Pilsener has differentiated themselves as the beer that speaks to the older generation. The "Not for persons under the age of 30" platform is known for poking fun at Gen Z. These three radio spots "Healing Era", "The Hustle" and "Dululu is the Solulu" tap into a cultural insight: younger people and the older generation have very different ideas about what hard work looks like.

The Joe Public team created the ads in the classic "You Deserve a Beer" style, celebrating Gen Z's "hard work" as something worthy of a beer. just not a Hansa Pilsener. Because Hansa is brewed for the man who's learnt to handle a little more in life.

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