South Africa, Oct. 6 -- The campaign strengthens Gun Free SA's position as the leading voice advocating for safer communities, by reducing gun violence through stricter firearm regulations, and removing illegal guns from circulation.

Instead of focusing on the brutality of shootings, the 'If I Grow Up' campaign shines a light on what is truly at stake: the futures of children growing up in communities where gunfire has become part of their daily life. Rather than relying on graphic imagery or numbers, the campaign reframes the national conversation on gun violence through striking portraits of real children, each sharing what they want to be one day, with the campaign line, 'If I Grow Up' forcing audiences to confront the heartbreaking r...