South Africa, July 31 -- Google Search Console is no longer only for websites. Its new "platform properties" allow creators, publishers and brands to monitor how content from Instagram, TikTok, X and YouTube appears across Google Search and, where eligible, Discover and Google News.

Once connected, Search Console reports impressions, clicks, click-through rates, average position, top posts and the queries leading people to that content.

It does not measure performance inside the respective platforms; it reveals how their content is discovered through Google.At Special Effects Media, our view is clear: this is a content intelligence tool, not another reporting solution.

It shows which questions lead to platform content, which posts keep...