South Africa, Sept. 15 -- Global pitch process

Essence Mediacom, part of GroupM - WPP's media investment group, has already been managing GCPL's media mandate in India since 2025.

The appointment follows a three-month global media pitch process initiated in March 2026 to consolidate GCPL's media operations outside India under a single global agency group. Media responsibilities across these markets were previously managed independently through locally appointed agencies.

Shivam Singal, head of Marketing - Southern Africa, Godrej Consumer Products, said, "Southern African Cone is a diverse region and staying closely connected to local consumers is critical to our success across South Africa, Mozambique & Zambia. Our partnership with WPP...