South Africa, Feb. 26 -- The research reveals that 92.3% of those surveyed say that connected packaging will be increasingly important to the packaging industry in the next 12 months and beyond, up from 88.8% in 2025. The survey was conducted on 712 global executives in marketing, media, automotive, retail, utilities, construction, hospitality, FMCG/CPG, and finance industries.

Adoption of connected packaging has rebounded strongly, with 81.2% of companies currently using the technology, up from 72.6% last year. Respondents consider connected packaging important for data collection (60.9%), to enable compliance e.g. GS1, digital passports etc (60.7%), sustainability (60.4%), marketing and customer loyalty (60.2%) and to drive engagement ...