South Africa, Nov. 3 -- The 2026 OOH Indaba brought together media owners, municipalities, agencies, advertisers, financiers and industry bodies around a question South Africa's Out of Home sector can no longer avoid: how do we move from repeatedly identifying the industry's challenges to taking shared responsibility for solving them?

Hosted jointly by Out of Home Media South Africa (OHMSA) and the Black Billboard Owners Alliance (BBOA) on 29 October, the Indaba was framed around regulation, innovation, transformation and empowerment. For Kena Outdoor, the strongest thread across the day was accountability: not only what the industry expects from government, but what responsible media owners must expect from themselves.

From enforcement...