South Africa, July 14 -- Forge, the AI-powered creative agency, has released The Forge AI Playbook for agencies and marketers, a free guide to using artificial intelligence in real-world and campaign work now. The Playbook is now available for download at https://forge-ai-playbook.replit.app/.

The guide takes direct aim at what Forge calls AI Theatre: the superficial use of tools designed to impress the boardroom while delivering nothing of lasting value. In place of the hype, it offers a working method built on a single belief, that AI is the engine and the human is the driver. AI supplies volume, speed and structure. People supply taste, cultural insight and judgement.

At the centre of the Playbook are two ideas Forge uses every day....