South Africa, Oct. 29 -- The initiative, called the Good Things Ranger, will see Good Things Guy founder Brent Lindeque use a specially branded Ford Ranger XLT Double Cab 4x4 to transport people, equipment and supplies for selected organisations across South Africa.

The partners say the campaign aims to turn awareness generated through Good Things Guy's media platforms into practical support for organisations that may lack the resources to get people and supplies where they are needed.

"We have worked with the Ford team to select 24 partner NPOs who can best benefit from direct access to mobility," said Lindeque.

Transport support for community organisations

The Ranger will support a range of activities, including delivering supplies,...