South Africa, Oct. 16 -- Lourens reports to Ford Southern Africa communications director Dustin Chick, and will lead its product and lifestyle communications efforts in South Africa.

Lourens will work with media, influencers and creators to show Ford's vehicles as reliable partners in the resilient South African lifestyle.

"We're pleased to welcome Geoff to the team," says Chick.

"Ford's vehicles are central to how South Africans work, travel and spend their time, and the stories we tell about them should be as strong as the products themselves."

Chicks adds, "Geoff understands this and how media, creators and customers engage with us as a brand and our vehicles. He will help us tell our stories well, from the vehicles customers alrea...