South Africa, April 28 -- This first-of-its-kind, hands-on initiative is more than just a workshop; it represents a new model of collaboration between retail, technology and the creator community.

It is also a step forward in how global brands are investing in the future of the African creator economy.

The full-day session brought together both emerging and established creators for an immersive experience designed to equip them with the skills, tools and confidence needed to succeed in an increasingly competitive digital landscape.

A dynamic content creation environment

This collaboration signals a clear shift away from traditional retail marketing approaches, embracing a "YouTube-first" strategy that prioritises authentic, long-form ...