South Africa, Sept. 7 -- Traditionally, market research companies have been able to help brands understand what their shoppers are thinking, while field data provides a snapshot of what's happening in-store. FieldIQ brings this together. By connecting shopper behaviour, outlet reality, and sales movement into one commercial view, Field IQ delivers agile market intelligence that helps brands make faster, smarter decisions across both formal and informal trade.

A division of Provantage's FieldForce, Field IQ does this with an eye to laying a foundation that makes it possible to take targeted action that delivers real results. "FieldForce has proved remarkably adept at connecting people and creating an end-to-end field sales service," notes...