South Africa, Oct. 2 -- The agency is led by Thumiso Masoha - managing director.

Speaking at the launch of HUMANTRUTH, Masoha says, "This is Day One of HUMANTRUTH - an agency built for the future of the African marketing industry.

"We are bringing together integrated strategy, creative and media because people do not experience brands in separate disciplines. They experience one brand, across ideas, platforms, culture and conversations."

The new outfit's long-term ambition is to build a marketing company for the next 100 years, putting forward ideas, intelligence, intellectual property and mar-tech platforms built in Africa.

"From here on, the possibilities before us can only be limited by our imagination - the next 100 years promise ...