South Africa, May 26 -- The insights show that making life easier is no longer enough to win over consumers. While online South African consumers are becoming increasingly open to integrated ecosystems that simplify their lives and deliver more value, a clear friction point has emerged.

Adoption is accelerating, but trust isn't automatically following.

Today, meeting cash-strapped consumers on price is a given, and the commercial focus must build on the fundamentals of convenience and cost by bridging the trust gap.

Cracks in the convergence economy

The old walls between industries are crumbling. Retailers are acting like banks, banks are selling airtime, and loyalty programmes are evolving into health, lifestyle and behaviour hubs. ...