South Africa, Oct. 28 -- Across industries, organisations are rushing to adopt AI to improve productivity, automate processes and accelerate decision-making. Yet amid the excitement, a more important question is often overlooked: if your competitors can access the same technology tomorrow, what makes your business impossible to copy?

According to Sechaba Molefe from dentsu Data Labs, the assumption that AI itself is a competitive advantage has become one of the biggest misconceptions shaping business strategy today.

"The conversation has become heavily focused on access to technology," says Molefe. "But technology alone has never been a sustainable differentiator. The organisations that outperform their competitors are the ones that com...