South Africa, Feb. 27 -- "Today we are unveiling a bold plan for a simpler, more integrated WPP," says Cindy Rose OBE, chief executive officer of WPP.

This will be achieved through Elevate28, a multi-year strategic plan to simplify and integrate its client proposition, restore growth and drive long-term value for clients, talent and shareholders.

"Our intention is to stabilise the business, return to organic growth, create capacity to invest in the future and deliver attractive returns for our shareholders.

"WPP will become a single company, streamlined into four operating units across four regions, all unified by our pioneering agentic marketing platform, WPP Open," explains Rose.

She says the network's recent underperformance has be...