South Africa, April 10 -- Effie South Africa, in partnership with Ipsos, has released the 2025 Trends Report, offering a focused view of what the 2025 winning cases reveal about driving marketing effectiveness in South Africa. The report was presented at a webinar held on 24 March, exploring how the country's most effective work made deliberate choices about what it needed to achieve, how strategy showed up across channels, and how creative execution converted attention into action.

The report reinforces the outcomes identified in Effie South Africa and Ipsos' previous reports, strengthening an evidence base that has become increasingly consistent across winning work. Effectiveness is rarely accidental. The most successful cases begin wi...