South Africa, Nov. 5 -- The 2026 Effie College Nedbank Challenge has concluded with Women in S.P.A.M. from the University of Cape Town (UCT) taking top honours.

The competition attracted 19 student teams from five South African tertiary institutions, reflecting the growing reach of Effie College. Now in its second year, the programme continues to demonstrate the value of connecting emerging marketing talent with real business challenges, experienced industry professionals and the principles of marketing effectiveness.

Following a rigorous two-stage judging process, the finalists presented their thinking directly to senior Nedbank marketers on 19 October 2026, when the final rankings were determined.

The 2026 Nedbank Challenge winners a...