South Africa, July 8 -- The Effie Awards remain the globally recognised benchmark for marketing effectiveness, rewarding ideas that work, campaigns that are grounded in insight, fuelled by creativity and proven to deliver measurable business results. In 2026, the scale and diversity of the jury reflects the continued growth of the programme and the increasing importance of rigorous, multi-disciplinary evaluation in identifying South Africa's most effective campaigns.

"Effie is built on the credibility of its jury, and that credibility comes from the mix of expertise, experience and perspective brought into the judging room," said Gillian Rightford, ACA executive director for Effie South Africa. "As entries continue to grow, so too does t...