South Africa, July 30 -- Hosted by the Association for Communication and Advertising (ACA), the Effie Awards remain the globally recognised benchmark for marketing effectiveness. Reaching finalist status is already a significant achievement, recognising work that has demonstrated the potential to meet Effie's rigorous standard for effectiveness through clear objectives, strategic thinking, creativity and measurable results.

"Finalist status at Effie means the work has stood up to a process that interrogates not only the idea, but the challenge, the strategy, how the idea was brought to life and the results achieved," said Gillian Rightford, ACA executive director for Effie South Africa. "With a record number of cases entered this year, t...