South Africa, July 21 -- ROOTS is South Africa's longest-running and most comprehensive independent local consumer research survey, conducted at community level, surveying the behaviour of economically active South Africans. In 2025 it measured, among other things, where consumers banked and what types of accounts they held at each bank. This has been a consistent question in the ROOTS survey for the past 20 years, revealing interesting shifts in the local financial services landscape.

The most supported banks among the consumers surveyed in 2025 were Capitec at 55% (up from 39% in 2022), FNB at 33% (up from 31%), TymeBank (now GoTyme Bank) at 20% (up from 13%) and Standard Bank at 19% (up from 17%). Nedbank and ABSA tied at 16% each (Ne...