South Africa, March 13 -- Best of culture

"Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity, and community," said John Campbell, SVP, Entertainment and Streaming Solutions, Disney Advertising. "We've reimagined the show's impact for brands far beyond a single night -creating a connected, multi-platform experience that delivers real cultural connection and measurable results."

A statement from Disney says since launching last year, its Advertising's Content Everywhere strategy has continued to expand and evolve - driving greater integrations and demand across linear, streaming, social and digital platforms.

Brands inclu...