South Africa, May 4 -- Naidoo joins the discount supermarket following his tenure as managing director of Mindshare South Africa, bringing an agency-side perspective to the retail environment.

"The retail industry must move beyond selling shelf space and focus on building media ecosystems that influence the shopper at every point of engagement - capturing attention and using data to create meaningful connections," says Naidoo.

He says that Boxer's relationship with its community is unmatched in South Africa.

"By combining advanced analytics with seamless media integration, Bmedia offers advertisers a highly effective way to drive growth."

Retail media: A critical growth engine

Retail media is rapidly cementing itself as one of the fa...