South Africa, Oct. 30 -- The retailer attributed much of its revenue performance to its Better Rewards loyalty programme, which has returned R1.5bn in instant value to customers since its launch in October 2025. The programme supported growth despite temporary price deflation across 45% of front shop retail sales.

"Our revenue growth, market share gains and improved retail total income margin highlight the sustainability of the Better Rewards programme," says CEO Rui Morais.

"It supports business growth while offering customers value at the till, as they remain constrained by the current economic climate."

Better Rewards drives customer activity

Active Better Rewards membership increased 27% to 8.2 million, including 760,000 reactivat...