South Africa, Feb. 27 -- Despite sustained interventions over the years, the Community and Small Commercial Media sector continues to face significant structural and financial challenges. Many community media outlets struggle with limited resources, declining advertising revenues, and slow digital adaptation, threatening their long-term sustainability.

Recognising these realities, the MDDA developed a comprehensive digital strategy in 2024 to strengthen the digital capabilities of community radio stations, television broadcasters, independent publishers, and online platforms. The strategy seeks to position these organisations to compete effectively in an increasingly digital and data-driven media environment, while fulfilling the agency'...