South Africa, March 11 -- Simonetti brings more than a decade of senior leadership experience across digital transformation, operational performance and integrated growth strategy, having led complex multi-market teams and high impact programmes at AB InBev. Her background spans marketing, digital product, capability building and organisational design, giving her a rare end to end perspective on how change becomes scalable inside large businesses.

Her role at dentsu will focus on helping organisations connect brand, experience, commerce and technology into operating models that deliver consistent, measurable business outcomes.

"African brands are demanding transformation that lands inside the organisation, not slideware, and Laurelle br...