South Africa, Nov. 12 -- The appointment reflects a simple belief: growth comes from connecting creativity, experience and earned media, not treating them as separate disciplines.

For too long, the industry has operated in silos. Consumers do not.

People experience brands as one connected journey, moving seamlessly between content, creators, culture, platforms, communities, and commerce. Yet many organisations continue to structure their marketing around disconnected teams, disciplines and objectives.

As consumer journeys become increasingly fragmented from online to offline, the brands that succeed will be those that can connect these worlds in ways that create meaningful value.

The expanded leadership structure brings Dentsu Creativ...