South Africa, April 17 -- Built in partnership with CSA, the offering combines dentsu's media scale, data capability and integrated marketing strength with CSA's expertise in cultural storytelling, talent partnerships, entertainment and earned influence - creating a more connected model for how brands build relevance today.

At the centre of the offering is a unified influence model that brings together media, creators, culture and communications in one system. Rather than treating influence as a standalone campaign layer, Dentsu Influence, powered by CSA is designed to help brands move from fragmented activations to a more accountable, end-to-end approach spanning strategy, creator partnerships, content, amplification, PR and measurement...