South Africa, Oct. 9 -- A bi-weekly intelligence briefing tracking the signals shaping business, media, technology, and consumer behaviour across Africa. Created by dentsu Africa's network of experts across the continent, Pulse helps organisations understand what is changing, what assumptions deserve challenging, and where competitive advantage is emerging next.

For the past few years, businesses have been rewarded for participation.

Adopt AI. Work with creators. Expand into new markets. Experiment with new platforms.

Showing up early often felt like enough. That period is ending.

Across technology, media and commerce, attention is shifting from adoption to outcomes. The question is no longer who embraced the opportunity first, but wh...