South Africa, Oct. 6 -- The agreement establishes an official dentsu affiliate presence in Malawi, expanding the network's reach across the region and enhancing its ability to support clients operating across Southern Africa with integrated media, creative, data, and marketing solutions.

While the agreement formalises dentsu's presence in Malawi, the relationship behind it has been years in the making.

Dentsu Zambia has supported cross-border clients operating in Malawi since 2020 and has long recognised the market's strategic importance. As opportunities grew, so too did the search for the right local partner. Rather than pursuing rapid expansion, dentsu focused on finding an agency whose culture, values, ambition, and entrepreneurial ...