South Africa, June 11 -- Better opportunities

Instead, the three independent agencies say the model allows them to collaborate on larger client opportunities and offer broader capabilities while retaining their individual brands, leadership and specialist focus areas. Each agency has a stake in the others success, and that aligned ownership is what makes the model work.

The idea is simple. Modern clients aren't concerned about structure, geography, networks, efficiencies and economies of scale. Clients care about helping them grow. Globally, we are seeing the rise of independent agencies performing incredibly well, and clients increasingly want to work with them. Large brands often require broader capability and scale than a single spec...