South Africa, June 25 -- The multi-year agreement deepens WPP Enterprise Solutions' role as a specialist commerce and customer experience partner, helping enterprise brands operationalise production-grade generative and agentic AI on AWS.

The agreement accelerates how enterprise brands close the gap between AI experimentation and scaled business impact across commerce, customer experience, and marketing operations.

The prevalence of AI in everyday life has made instant, intelligent, personalised experiences the baseline consumer expectation.

Gartner predicts that by 2028, 60% of brands will use agentic AI to deliver streamlined one-to-one interactions. Consumers now expect every touchpoint to be intelligent, contextual, and autonomous....