South Africa, July 28 -- The statment

The Creative Circle of South Africa has watched the events of the past week with deep concern.

A video circulating publicly of Veli Ngubane, co-chief creative officer of Avatar, has prompted widespread discussion within our industry and raised important questions about the standards of conduct we expect from ourselves and one another.

Every person deserves to feel safe, respected and valued at work, whether in a boardroom, a pitch, an awards show, a networking event or while representing South Africa abroad.

We believe there is no place in our industry for conduct that undermines another person's dignity, safety or sense of belonging.

Our thoughts are with those directly affected, and with anyone...