South Africa, April 24 -- Communications is moving from treating crisis as an event to understanding it as a condition.

This shift was at the centre of a panel on crisis management at the Davos Communications Summit, currently underway in Switzerland.

The discussion, moderated by Katja Fasink, CEO of key7 Communications and Cyber Security, was nominally about crisis in 2025.

The deeper argument was broader, focusing on how public life has changed, and on how crisis now arrives as part of the operating environment rather than as a rare interruption.

A marked significant change

The most arresting formulation came from Maxim Behar, WCFA president and CEO of M3 Communications Group, Bulgaria.

We no longer have the luxury of hours, he ar...