South Africa, Nov. 3 -- ChatGPT Ads are live in South Africa. Here's how Criteo fits in.

On 21 October 2026, OpenAI switched on ChatGPT Ads in South Africa as part of a 26-country expansion that takes the platform to 89 markets (Securities.io). For South African brands, that opens a new place to reach shoppers: inside the conversation where they ask for advice, compare options and decide what to buy.

Criteo, one of OpenAI's advertising technology partners since March 2026, already runs ChatGPT Ads for more than 2,000 brands worldwide. South African brands buy them through Criteo, via 365 Digital, using their existing Criteo account.

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